LaverGrid is a distributed energy innovation company that specializes in providing affordable and easily assessed energy innovation to residential and commercial customers. They are committed to improving the overall experience of our customers through innovative technology, thoughtful design, and locally sourced materials.
Laver is mentioned in the Old Testament as having an important role in the rituals of purification. Its use still today involves the washing of unyielding dirt and impurities from one's body in preparation for worship. The Noun Laver was referenced from the Bible and is a basin or similar container used for Cleansing oneself from taints due to ill-intentioned acts or negative associations.
The palette's prominent color is dark green, a strong color that has striking characteristics at first glance. But there is even more to this palette than meets the eye. The strong contrast of Dark green, yellow and off-white creates depth and improves moodiness in every application.
The combination of the other colors is visually enduring, ideal for a brand that values the human side and at the same time technology.
To boost the brand's appeal, we had to create a different type of communication and tone. We wanted to create an approachable, non-intimidating experience that still conveyed the message that the brand was earnest about what it offers.
Finding the right solution to the issue was critical. The solution was to reduce information, allowing only the use of the brand shapes as a mask for images, and the use of centralized typography arrangement to give the content copy the utmost attention. By doing so, we created a clean, inviting, and professional look.
